About Us

About Us

Beatty Carmichael, CEO

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The best way to share about us is to share about our founder, visionary, and CEO, Beatty Carmichael.

Beatty is recognized as one of the leading experts in professional-to-consumer marketing -- from branding to lead generation to top-of-mind.

A veteran marketer, branding and direct response expert, Beatty’s professional career began in 1997 when he formed a marketing company to service the booming telecommunications industry. His clientele were independent sales professionals for whom he developed proprietary marketing technologies. These technologies helped clients generate ongoing sources of pre-qualified prospects for their services. One sales manager in Ohio exclaimed her sales team had increased their sales by ten times after only five months using Beatty's technology.

As other clients began hitting sales records word of their success began spreading. Beatty’s business grew and, altogether, has serviced tens of thousands of independent sales professionals. One client group increased sales revenues by $5.2 million a month within 12 to 18 months as a direct result of Beatty’s expertise.

During the first 15 years Beatty successfully applied his expertise in over 15 industries including health & wellness, weight loss, legal, accounting, travel, medical benefits, nutritional supplements and more.

Additionally, over the years Beatty has taught at various conventions and conferences. He has taught marketing techniques and concepts in front of audiences numbering as many as 4,000 attendees, has conducted hundreds of tele-seminars on the subject, and has even been asked to guest lecture students in a local university MBA marketing research class twice.

In 2012 Beatty turned his focus to serving the residential real estate community. He had a vision of doing something agents had never been able to do before: identify sellers before they came on the market so they could get the listing first.

Using marketing and technology he perfected over the previous 15 years he created a proof-of-concept and tested it. The results were immediate and Beatty launched Master Grabber in 2012, quickly becoming one of the leading marketing companies helping agents generate more listings.

Today, Master Grabber works with mega agents and teams across the country, with a client list that reads like a “Who’s Who” in real estate -- from the #1 RE/MAX team in the world, to a number of agents earning over $1 million a year in GCI, to scores of other agents earning multiple 6-figure incomes and volumes in excess of 100 transactions a year.

Beatty consistently pushes the “marketing envelope” testing and finding new ways to deliver increased results to his clients. This vigorous pursuit has led to a number of never-created-before marketing services filling needs most agents and other sales professionals have no solutions for. It has produced patent pending technologies, expansion into the residential mortgage industry, the title industry, and beyond.

So when you join our Master Grabber team of clients, you can rest assured you are acquiring some of the best, proven marketing solutions available.

Learn more about Beatty's expertise at his training site,